Timeline
Campaign Timeline
Phase 1 : May - July 2025
-
Provide marketing materials (banners, digital posters, social media posts) for Sabah Parks.
-
Approval of marketing/promotional materials from the relevant parties involved.
Phase 2 : August 2025
-
Launch of the campaign at Sabah Parks along with the display of campaign information.
-
Social media and digital campaigns launched to increase traffic and MyDebit transactions.
Phase 3 : September 2025
-
Evaluate the performance of cashless usage, campaign engagement, and the number of MyDebit transactions.
-
Optimize incentives and promotional materials based on the information obtained.
Phase 4 : October 2025
-
At the end of the campaign, lucky draw winners from visitors and selected parks with the highest transaction count are chosen.
-
Winners are publicly announced through social media and the Sabah Parks website.
-
Distribution of prizes to the winners.
